New sites and redesigns for cafés, tradies, barbers, and local shops — structured so visitors know what to do next, with copy and layout aligned to how you take bookings, calls, and enquiries.
I'll respond within one New Zealand business day.
NZ reality check
National research — not a sales pitch.
InternetNZ · Yabble
750 NZ businesses ·
Sole traders
Consumers
From visual builders to custom stacks — we ship on the tools that fit your business.
Sound familiar?
Whether you're on a DIY template, a five-year-old redesign, or no site at all, the pattern is the same: trust leaks before you get a chance to pitch. If any of this hits home, you're who Scalr is for — new builds, redesigns, and ecommerce when you're ready. See Pricing for packages.
You hand out your link and add “ignore the design” — so visitors start skeptical before they even read your offer.
You’re sending people from Google, ads, or socials to a page with no clear next step — so clicks never turn into calls or bookings.
No GA4, no conversion tracking—so you can’t tell what’s working. You’re guessing while the site quietly underperforms.
Hours, phone, or booking links are hard to find on mobile. People bounce — and you only hear about it when someone actually tells you.
You used a generic builder or a tired theme. It looks like everyone else’s — not like a business you’d trust with real money.
A redesign or first launch keeps slipping. Every week without a proper site is a week where sharper competitors win the enquiry.
You're not imagining it. Without clear calls to action, fast mobile load, and analytics wired up, you're guessing — while competitors look like the safer choice.
Pick a package that fits, or get in touch and I'll tell you straight what to fix first. Across New Zealand.
Imagine this instead
When layout, copy, and next steps line up with how people decide, you improve the chances they’ll enquire — without pretending a build fee replaces marketing, ads, or sales follow-through.
You can drag the front card left or right, or swipe on a touchscreen, to move between outcomes. Previous and next buttons are also available.
Outcome 01
When forms and booking paths work, you’re not the bottleneck for the first step — visitors can reach you on their timeline, not only yours.
The site handles the first touch; you still own the conversation and the close.
Why this works
A marketer who builds websites — so structure, messaging, and measurement (where your tier includes them) point in the same direction as your business. The build sets you up to earn attention and a clearer next step; it doesn’t replace campaigns, ads, or day-to-day sales follow-through.
Pages are organised so visitors understand who you are, why you matter, and what to do next — that’s what improves the odds of a booking or enquiry. Results still depend on your offer, traffic, and follow-up.
Basic SEO is part of every plan. Deeper SEO architecture, Search Console, and conversion tracking come in on higher tiers where there’s room in scope — check Pricing for the exact split. I’m not bundling a full marketing retainer into the build fee.
No quoting games. No surprise invoices. Standard-site packages and Shopify ecommerce tiers — everything we include is published on this page with a simple comparison.
The process
No chasing you for content for months on end. We filter out the noise, focus on what matters for New Zealand small businesses, and get you live without the usual agency runaround.
A short chat by phone or email — your situation, what you need, and which package fits. No pressure, no pitch.
You get a mockup first. Once you're happy with the direction, we build the full site. Timing matches your package — from about 1 week (Landing Page) to about 3–4 weeks (Premium). See Pricing for each plan.
Basic SEO and analytics are set up per your package — see Pricing for what scales on each tier (for example Search Console and conversion tracking on Standard and Premium). Starter and up include a handover or training session where listed; the Landing Page is a single live page — say if you want a short paid walkthrough.
Client experience
Same promises as the pricing page: clear homework, a mockup before code, bundled revision rounds, and no surprise invoices. If several people need a say, we add milestones — not meetings for the sake of it.
We align on audience, offer, and the one action you want visitors to take — before design opens.
A simple brief for assets, copy direction, and domain access. Premium includes copy assistance.
Written approval on direction, then code. Out-of-scope work is quoted first — half-day or day blocks for fuzzy work, or the hourly rate in the FAQ for agreed change orders.
Ownership transfers after final payment; handover or training on packages that include it.
From first conversation to live: weeks, not months — exact timing depends on your package, feedback speed, and how quickly assets and access arrive. Ranges are guides, not guarantees.
At a glance
What we optimise for, what each package includes, and where we draw the line.
Analytics, conversion paths, and clear calls to action are part of the build, not an afterthought.
Transparent pricing and defined deliverables, so you know what you're getting before work starts.
GA4, Search Console, and conversion tracking set up where your package includes it, so you have a baseline to improve from after launch.
Chart numbers are illustrative, not a performance guarantee.
Clear boundaries help projects stay on time and on budget.
Portfolio
A sample of work across Webflow builds and a custom Next.js app — each with the brief we solved and what shipped. Open the live sites for the full experience.
Prefer Webflow or a custom Next.js stack? Both are in the mix — we pick what fits your budget, content workflow, and how you want to grow.
Social proof
Recommendations from LinkedIn — strategy, delivery, and how it feels to work together.
Mark Bridgwater
Senior Designer · Strategy
Location: New ZealandLinkedIn recommendationMar 2026
“Karan is the perfect balance of technician and innovator. He has such a solid foundation of technical ability, which is woven with cutting-edge research and strategies in new and emerging technologies. I couldn't recommend Karan more. He was a pleasure to sit next to in two different agencies, and I know he would be an asset to any team requiring an SEO/GEO, AI and digital marketing specialist—with Webflow development skills to boot.”
Chris Flack
Design Director · Strategy Creative · D&AD · PDINZ
Location: New ZealandLinkedIn recommendationFeb 2026
“I've really enjoyed working with Karan. He combines digital marketing thinking with hands-on capability across Webflow and AI, which is a rare mix. He understands strategy, is genuinely passionate about AI, and is an avid learner and thoughtful thinker. Smart, reliable, and easy to work with. Any team looking for a digitally fluent, forward-focused marketer would be lucky to have him.”
Matt Innes
Strategic Partner · Strategy Creative; Co-founder · Refold, Out Of Office
Location: New ZealandLinkedIn recommendationDec 2025
“I have the pleasure of being Karan's manager and have been consistently impressed by the breadth of his digital marketing capability and the depth of his thinking. He has a rare ability to connect platforms, systems, and data in ways that unlock genuinely valuable insights for clients. Karan has grown into a sharp strategic thinker who can translate current marketing theory into practical, technically-sound solutions that actually move the needle. His passion for AI has been a standout.”
Courtney Hubbard
Digital Marketing Strategist · Gallagher Security
Location: New ZealandLinkedIn recommendationJun 2020
“I had the pleasure of working with Karan for eight months at HR Profiling Solutions. Karan was wonderful to work with, he was motivated, reliable and brought outstanding expertise to the role of Digital Marketing Specialist. During his time at HRP, Karan was dedicated to the role and was always looking to further his knowledge. He excelled as a Google Ads specialist and was also willing to engage in other tasks that extend past the scope of his role, like content marketing and design. Karan would be a great asset to any company!”
Jeremy Caird
Owner · PixelWheels; Principal · Vast Digital Billboards
Location: New ZealandLinkedIn recommendationMay 2020
“Karan is a gifted problem solver with a rare combination of knowledge, determination, and a willingness to please. I engaged Karan as a freelance digital specialist to automate processes in my Salesforce org in early 2020. Following a successful result, I used his services again to upgrade my website and configure my Google Ads account. Karan went above and beyond to deliver the required outcomes and was professional and diligent throughout the process.”
Quotes are from public LinkedIn recommendations. Happy to connect prospects with referees when it helps.
About
Experience
6+ years
Digital marketing, campaigns, and website delivery — not just templates.
Where I work
New Zealand–wide
Based in Christchurch — projects and calls across the country.
Verified business
NZBN registered
Sole trader on the public NZ register — same details we share for invoices.
Verify on NZBNI'm Karan— I've spent 6+ years in digital marketing — campaigns, funnels, and why people click. Small businesses with great offers were losing to competitors with better sites. So I build pages with a goal on every screen, analytics from day one, and copy that sounds like you. I work with businesses across New Zealand — based in Christchurch.
Pricing
Each card shows build cost and optional hosting side by side. Switch to Ecommerce when you need a store, not a brochure site.
Delivery ranges are typical. Timelines stretch when content, approvals, or logins run late — fixed scope is what keeps pricing fair on both sides. FAQ has scope, SEO depth, and change-order detail if you need it.
Pricing for
1 page · 1 week
Your first step online — one page with a clear action
Build
$999one-time
Hosting & support
$99/mo · cancel anytime
3 pages · 2 weeks
Get online properly — 3 pages with the foundations done right
Build
$1,499one-time
Hosting & support
$99/mo · cancel anytime
5–7 pages · 2–3 weeks
The fuller site — CMS, deeper SEO setup, and measurement where it matters
Build
$2,500one-time
Hosting & support
$199/mo · cancel anytime
8–12 pages · 3–4 weeks
Full-service builds — copy help, motion, and a tighter marketing alignment pass
Build
$4,500one-time
Hosting & support
$349/mo · cancel anytime
All prices in NZD. Hosting is optional — cancel anytime.
Domain name
Domain registration is separate — typically $25–50 NZD/year for .co.nz or .nz. I'll help you set it up.
Hosting (custom builds)
You choose your hosting provider — typically $10–30 NZD/month, or bundled free with a care plan.
Also available on Webflow
Same build prices — you pay Webflow hosting directly (Basic $18 USD/mo, CMS $29 USD/mo, Business $49 USD/mo). Mention it in your project brief.
Ongoing support after launch
Care plans bundle hosting, updates, and reporting into one monthly fee. No lock-in — cancel anytime.
Basic Care
$99/mo
Growth Care
$199/mo
Premium Care
$349/mo
FAQ
If something isn't covered here, just ask.
Still have questions? Email me directly.
Local to New Zealand
Same timezone and market as your customers — a real local studio, not an anonymous offshore handoff.
© OpenStreetMap contributors · basemap © CARTO
Ready to start?
Send a short brief below and I'll reply within one business day with a clear next step — no hard sell.
Serving businesses across New Zealand. All prices in NZD — based in Christchurch.
Prefer to talk?
Call +64 28 851 30071NZ registered business
Want a calmer screen while you work through the brief?
Full website projects and integration-only work use the same brief — pick what fits.
How add-ons and standalone sprints are priced — optional modules are listed on Pricing too.
